Pearson Chiro

Average 200 Monthly Leads

Cost Per Lead reduced from $45 to $14

The Challenge

Pearson Chiro is a chiropractor located in Oregon state. When they came to us, they had never run Facebook ads before and had tried once but had to stop it because the cost per lead was very high to sustain operations.Some of the key challenges faced by the client were:

  • Lack of brand awareness
  • Low website traffic and leads
  • Inaccurate Conversion Tracking
  • No way to collect leads
  • No idea on what creatives work etc.

The Solution

We implemented a strategic plan to help the client optimize their campaigns and achieve their goals. The following steps were taken:

  • We did a market analysis to understand their exact target audience.
  • We did creative analysis and came up with a winning script for their videos
  • We implemented tracking softwares and added in lead softwares to help them capture leads.
  • We gave feedback on their sales initiatives.
  • We introduced a testing methodology to their ad account
  • We improved the posts they were making on their Facebook page.

The Results

Our strategic approach has helped the client achieve the following results:

  • Average 200 Monthly Leads
  • Cost Per Lead reduced from $45 to $14
  • Increase in conversion rate from 4% to 15%
  • A remarkable increase in backend sales that led to more opening of offices
  • 10% decrease in CPCs.

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